Privacy Policy

Bot Factory Ltd (trading as appy) is a company registered in the United Kingdom We operate globally and are committed to protecting and respecting your privacy.

1. Information We Collect

We may collect and process the following data:

• Service analytics & advertising: Google AdSense, Google Analytics, Google Tag Manager
• User‐provided data: settings you configure, messages you send in support tickets, answers to application forms, bot command usage, and any other information you submit to us
• Technical & usage data: IP addresses, page views, device/browser type, timestamps, and other standard web‐log analytics

2. How We Use Your Data

We use the information we collect to:

• Provide, maintain and improve our services
• Personalise and optimise your experience
• Detect, investigate, and prevent security or technical issues
• Run marketing and advertising campaigns (through Google AdSense/Tag Manager)

3. Lawful Basis for Processing

We rely on the following legal bases under the UK GDPR:

• Contractual necessity: to perform our agreement with you.
• Legitimate interests: to maintain and improve our service, detect fraud, and run analytics.
• Consent: where you opt in for marketing communications or non‐essential analytics.

4. Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. This generally means:

• Your account and associated settings: as long as you maintain an account
• Support tickets, application responses & command logs: up to 3 years after last activity (unless needed for legal claims)
• Analytics data (IP, page views, etc.): logs may be kept up to 24 months for security monitoring

5. International Transfers

As a UK-based company with users worldwide, your data may be transferred outside the UK and European Economic Area (EEA). We ensure adequate safeguards by using:

• UK/EEA-approved standard contractual clauses
• Google’s global privacy controls for its services

6. Your Rights

You have the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request erasure of your data (“right to be forgotten”) where no longer needed
• Object to or restrict processing of your data
• Withdraw consent at any time (for marketing/analytics)
• Receive a copy of your data in a portable format

To exercise any of these rights, please contact us at [email protected]. We will respond within one month.

7. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure or destruction.

8. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date below will reflect the most recent changes. Continued use of the service indicates acceptance of any changes.

Last updated: 28 May 2025

9. Contact Us

If you have any questions or concerns about this policy or our data practices, please contact: